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ETF Stock
Intro
We needed to in-house the ETF stock quote page from an external vendor to support the current trading platform in the US.
To date, the Figma library has 96 components with 2,880 variants. The rate of detachment is 0.09% with over 3,96,323 inserts.
My Role
The task was to build a stock quote page that would increase the page view, and help private clients to make an informed trading decision about the ETF.
Data Analysis
I started to discover more about client behaviours by looking at the existing data. Following so, I created some hypothesis and assumptions to validate.
Discovery
Designing a stock quote page is more than making something look visually pleasing. I was curious to find our more about a Private Client’s trading behaviour.
Entry Points
As the project goal is to increase the page view, we need to discover the different path the users take to enter the quote page. We are considering better entry points and to leverage the data to better uderstand how the users navigate through the site.
Journey
Mapping
I mapped out the customer journey of a Private Client’s trading behaviour, and I discovered that the trading journey is very complex. The most important aspect of this journey map is the decision phase.
As such, the value proposition of the ETF stock quote page needs to validate a question - How does the information on the stock quote page help our clients make the trading decision?
Competitor
Analysis
I did competitor analysis to research on what other ETF features are available on the market today. For example, E*TRADE pre builds ETF portfolios are based on their client’s risk appetite. They would recommend a bundle of stocks versus bonds to buy.
Click through
Rate
I analyze all the click-through-rates on the current page from the vendor to determine which section the clients interact with the most to create a data driven design.
Click through
Rate
I analyze all the click-through-rates on the current page from the vendor to determine which section the clients interact with the most to create a data driven design.
Mobile: +65 9155 9445 / +852 550 72522 | Email: heisabel123@yahoo.com | Nationality: Singaporean
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