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DBS Login Page
Intro
Back in 2014, we had a vision to make banking less banking - to make it a more joyful experience. We wanted to co-create with our customers. I launched a photo competition with marketing, and we got many customers to submit photographs that we posted on our login page. After 7 years, this login page design is still present.
My role
My role was to communicate and work closely with my Taiwanese colleagues and the vendors offshore. And I had to communicate and present in Chinese to my stakeholders.
Photo
Competition
I wanted the photos to be local and very Singaporean. I wanted it to capture the culture and the connection with our customers. To fulfill the concept to make banking more joyful.
Redesigned
Concept
I redesigned the login page for DBS HK to make it more responsive for different page sizes.
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